27 Oct
2011
27 Oct
'11
10:49 a.m.
How right you are, Mary! Our "messaging" could use a lot of work. We have a
fabulous overall message to deliver - community, civility, enjoyment,
exercise, friendliness - if all human endeavors had the mores and customs of
many of our dance organizations, we'd have a great world to live in. But
it's not a succinct marketing message.
Spider and others succeeded with her "Ants Pants Contradance - easy dancing
to live music" but I agree, it would be good to work a bit on finding a
clear, memorable, great tagline. At my company, Extra Mile Design, we often
work with a wonderful woman, Nancy Schwartz, who is a wizard at helping
people find that message. She runs a tagline contest every year. I think one
is coming up. We should, collectively, try to come up with a worthy entry.
Check it out:
http://nonprofitmarketingtraining.com/programs-workshops/tagline-focus-proj…
M
E
On Wed, Oct 26, 2011 at 9:17 PM, Mary Collins <nativedae(a)gmail.com> wrote:
Great ideas guys, I'll check out the CDSS
information, most of this is
stuff
we've heard before and holding a dance on campus is a bit more than we can
handle. the sites are great and so are the suggestions, but I really am
looking for a "hook" on a poster...like Michale Ludgate's "Support
Live
Music, Go Contra Dancing"...but I'm not sure that will work either. I've
seen "turn off the TV...dance!" A night of aerobics... and some other
things, that's really what I'm looking for. Trying to hold dances on
campus
is great, but you need to have a person or group on campus that will
sponsor
the dance etc, and that's almost like starting a whole new dance series
(dont' really have time or resources to do this), our dance is readily
excessible to almost all the campuses that have dorms, most of the colleges
are "comuter" colleges with day campuses and some of them (mostly in the
city or what is considered the city) have campus housing. All are on bus
routes and our dance is in the heart of the "cool" section of town. Most
young adults know about our area and the shops restaurants and bars.
So, as you see, it's not so much getting individuals to view contra dancing
or host a dance but just to get the option out there, visible, so that some
might try it and help spread the word.
And then, I need an artist to create the poster.....
Thanks again guys!
Mary Collins
QCCD
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--
As you set out for Ithaka, pray that your journey be long, full of
adventure, full of discovery...
May there be many summer mornings when, with what pleasure, with what joy,
you enter harbors you're seeing for the first time.
~Constantine Cavafy, "Ithaka" 1911