28 Oct
2011
28 Oct
'11
10:38 p.m.
Dance with a partner and all your friends -- all at the same time!
(Graphic of a a big circle of people holding hands in a way that connotes
motion.)
[For me, the unique value proposition of country dancing (English, contra,
Irish, Scottish, Regency, Victorian, square) is that you're dancing not only
with your partner but with the whole hall, doing the same patterns and able to
synch up with them. It helps if the music is awesome, etc, but this is what
this offers that you don't get in ballroom dance (everybody doing different
things to the same music) or Balkan, or whatever, where you don't get to
interact with a partner at all. I'm not convinced this tagline/graphic gets
that across, but that's what I'm getting at.]
-- Alan
--
===============================================================================
Alan Winston --- WINSTON(a)SSRL.SLAC.STANFORD.EDU
Disclaimer: I speak only for myself, not SLAC or SSRL Phone: 650/926-3056
Paper mail to: SSRL -- SLAC BIN 99, 2575 Sand Hill Rd, Menlo Park CA 94025
===============================================================================
Great idea Martha! I like it. I need to revisit the
Ants/Pants thing. I
find as a "non-traditional" student that most of the others in my classes,
while not all 18 but varying ages, greet the word dance with raised eyebrow
and glances askew. That word alone seems to be a bit of a "turn off", that
and my age. I think they think dancing with the stars and the like. So
while I am open to all suggestions, we all need to keep in mind, what works
for one community may not necessarily work for another. I actually attend
classes with the sister of one of our premier college dancer promoters (she
attends another college) but the one at my school works nights that we have
dances and so cannot bring friends. I will be checking out our "social
club" status, have not seen anything listed that suggests that we even HAVE
such a group.
Thanks guys, keep the ideas flowing and let's do
as Martha suggests and come
up with a great tag line...one that might work for all dance forms, Irish,
Scottish, English AND of course our fav...Contra!
Mary
QCCD
On Thu, Oct 27, 2011 at 11:16 AM, Richard Hart
<rich(a)harts.mv.com> wrote:
A tagline
like, "Come dance with your friends" might work, especially if
you can put it on a poster that you give to a few of those college students
to post on college walls, and to act as contacts for spreading the word.
Martha Edwards remarked on 10/27/2011 10:49 AM:
How right you are, Mary! Our "messaging" could use a lot of work. We have
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fabulous overall message to deliver - community, civility, enjoyment,
exercise, friendliness - if all human endeavors had the mores and customs
of
many of our dance organizations, we'd have a great world to live in. But
it's not a succinct marketing message.
Spider and others succeeded with her "Ants Pants Contradance - easy
dancing
to live music" but I agree, it would be good to work a bit on finding a
clear, memorable, great tagline. At my company, Extra Mile Design, we
often
work with a wonderful woman, Nancy Schwartz, who is a wizard at helping
people find that message. She runs a tagline contest every year. I think
one
is coming up. We should, collectively, try to come up with a worthy entry.
Check it out:
http://**nonprofitmarketingtraining.**com/programs-workshops/**
tagline-focus-project/<http://nonprofitmarketingtraining.com/programs-wo…
M
E
On Wed, Oct 26, 2011 at 9:17 PM, Mary Collins<nativedae(a)gmail.com>
wrote:
Great ideas guys, I'll check out the CDSS information, most of this is
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stuff
we've heard before and holding a dance on campus is a bit more than we
can
handle. the sites are great and so are the suggestions, but I really am
looking for a "hook" on a poster...like Michale Ludgate's "Support
Live
Music, Go Contra Dancing"...but I'm not sure that will work either. I've
seen "turn off the TV...dance!" A night of aerobics... and some other
things, that's really what I'm looking for. Trying to hold dances on
campus
is great, but you need to have a person or group on campus that will
sponsor
the dance etc, and that's almost like starting a whole new dance series
(dont' really have time or resources to do this), our dance is readily
excessible to almost all the campuses that have dorms, most of the
colleges
are "comuter" colleges with day campuses and some of them (mostly in the
city or what is considered the city) have campus housing. All are on bus
routes and our dance is in the heart of the "cool" section of town. Most
young adults know about our area and the shops restaurants and bars.
So, as you see, it's not so much getting individuals to view contra
dancing
or host a dance but just to get the option out there, visible, so that
some
might try it and help spread the word.
And then, I need an artist to create the poster.....
Thanks again guys!
Mary Collins
QCCD
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