[Organizers] Elevator pitches for contra

Hello everyone! This is something I am trying to develop and I was wondering if anyone had some that they like to use. I like the "if square dancing and swing dancing met in a bar, you'd get contra", but as someone pointed out to me, if the person you are talking to doesn't really know what square dancing is like it's not very helpful. What are your favorite elevator pitches? How do you describe contra to friends, family or potential new dancers? Thanks! Marie Communications for ContraMontreal