You need to establish the principle of Treating Your Performers Fairly with your very first dance. This means that performers should feel that, for the circumstances, that the pay is fair. The organizer's goal is to get the best, most qualified performers, and, having treated them fairly, can get them back. To achieve this, you may have to forgo the house taking in any money. Once the series is more established, and (with hope) attendance is building, you can divert some money to the house to address expenses or maybe put some away for a rainy day, so that you can give performers a reasonable guarantee. If you have some seed money, so much the better, because it is all too easy to go into the hole during a series early dances. Later on, once the viability of the dance has been established, you can better estimate the amount (preferred to percentage) you'd ideally like to divert to the house: Fixed Expenses + Rainy Day allowance. (2)    >Speaking just for myself, we may want to try to Resurrecting the series with the same properties as before (talent pool, publicity, refreshements [if any], sound system, etc.) is easiest for the dancers to get their heads around.  "Oh, the Deerfield dance is back. I went there once, and I know about it."  Making conscious changes presents an advertising challenge for you, and it may be easier to make BIG changes than little changes.  For my money, the biggest influence to dance vision is the quality of the talent that you hire. Hiring workman-like, adequate bands may not attract dancers from 100 miles away, so the dance will have a more local community dance feel, especially if you hire a caller that tends to cater to the newcomer's needs. On the other end of the spectrum are the hot bands that draw crowds, and callers whose programs and presentation is more appreciated by the diehards. Of secondary importance to your vision are the "other things". Do you want to have a community building/social aspect to the dance? Then have a pre-dance potluck (or dessert potluck, or after-dance trip to a diner,...). Do you want to put out the welcome mat for the new dancers? Advertise a pre-dance workshop. Do you want to raise the level of the dancing? Tell this to the callers, and they'll push the dancers a bit. Good luck!