For the Country Dance Society, Boston Centre's 2nd Saturday series of
contra dances at the Concord Scout House
(
www.cds-boston.org/american), last season we ran the admission as
follows: $9 non-members, $7 members, $5 young people. I consider young
people to be "21 and under." Typical attendance is in the range of 35
non-members, 20 members, 15 young people -- about 70 in total.
I intentionally don't distinguish between young people and students,
allowing for college-age people and home-schooled youth to be
included--hence the term "young people."
For the well attended, more expensive, twice-a-year, Scout House
fundraising dances, we've set the price at $15 and $10 for young
people, to acknowledge that our future is in the young people, and
that having 10% to 25% young people (or more!) in the population is a
good thing.
For the 2nd Saturday dances, having 15 and more young people has
certainly livened up the dance, and over time has kept the dance at
break-even. On the "unable to pay" topic, our committee has always had
several volunteers helping out, either at the door or cleaning up, so
for those who want to pay, there's a way to come for free.
On attracting (well...anyone), I think it is almost always a
person-to-person thing. I think an interesting question to ask in any
full hall of dancers is "Who here was introduced to dancing for the
first time by a someone you knew?" and "Who came to their first dance
on their own, without the influence of friends or a social group?"
Also "Were friends influential on the second and third time you went
to a dance?" I think the corollary for young people is that they will
tend to arrive in clumps--with several people, bringing their social
group to the dance for a new experience. I believe (on not much
data), only with time to people make a dance their community. Larry
Jennings called one aspect of the successful dance as "the place to
be," indicative of a particular social experience.
I think (also on not much data), that the population that might go to
a dance is about three to ten times the number that will actually show
up some particular night, and the long-term task of any organizer is
to both expand that larger population (most effectively by various
creative and person-to-person and introductory means), and almost
completely separately, to persuade a goodly fraction of that likely
population to come to "tonight's" dance, through remembered positive
past experiences and the possibility of positive future experiences.
In general, I don't think the door price is first, second or even
third on the list of things that determine whether people will come to
a dance. (And I suspect the people that "won't come" for another
dollar will still come, if the dance series has the right attractions
for them.)
~Mark Jones
On 7/4/07, Chris Weiler <chris.weiler(a)weirdtable.org> wrote:
Hi Organizers!
I'll start things off. My dance in Manchester, NH is having problems
with falling attendance. A lot of this was due to my inability to spend
time promoting the dance. I have since recruited one of my regular
dancers to help and she's doing a great job of spreading fliers around
and getting notices in newspapers.
We have 3 colleges in the greater Manchester area. One idea that I had
was to change the admission price from $7 for 12 and up to $8 for adults
and $5 for students. I put the question to my dancers in the form of a
survey question in the book I keep on the welcome table. I was surprised
when 2 people (out of 10 or 12) said that they would not be willing to
pay the new price. Because the format was anonymous, I don't know who
said no, but I'd be very curious to know.
What are people's experiences with having a student rate? Any luck in
attracting students? Did it help the adult attendance, too?
I should also note that the increase is also intended to help me cover
increased hall costs and be able to offer a better guarantee to
musicians. I'm not planning on making this change until September.
Thanks for your input!
Chris Weiler
Mill City Contra Dance
Manchester, NH
http://www.nhdances.org/millcity/