Income for an ongoing dance.
There are a few considerations besides the minimum possible door price
permitted by immediate expenses and the plenitude of dancers, or the
plenitude of musicians (who perhaps do not demand more pay because
some musicians wish not to jeopardize a rare opportunity to play).
I don't actually believe that price is the first consideration for
most people. It is one among perhaps ten or fifteen, which can
include: who's playing, who's dancing, who's calling, are my friends
at the dance, is the hall comfortable, how long does the travel take,
have I made some other commitment tonight (or this month or this
year), is it snowing/raining/unbearably hot, am I tired tonight, do I
have children to attend to, do I need to work early tomorrow, do my
feet hurt, is the hall's neighborhood safe, does my car work well now,
what's the price of gasoline, what's the door price, should I be doing
something else tonight, and so on.
I am a subscriber to the theory that any human and social activity is
like filling a bathtub with the drain open. There are always people
departing, for benign reasons, and that it is important to think about
attracting and retaining new people who arrive, if you want the
activity to continue. Figuring out what is attractive (artistically
successful), for the long run, is no small task either. For a dance,
the desirable new people are of several different overlapping classes
(that may be invisible to your new, un-initiated 17-year old visitor):
dancers, musicians, callers, organizers, supporters, volunteers, and
so on. The new people are our community's future, and attending to
these in a long-term way is an important and useful perspective. The
price at the door may have something to do with sustaining that
perspective.
It can be desirable for some organizations to maintain a modest,
perhaps more than modest profit so that it can meet future financial
contingencies, or consider some community-building commitments useful
for all, but funded by nobody else.
For an active weekly urban dance, setting aside a mere $50 to $75 a
week (and more) can really give the producing committee some
farsighted abilities to influence and grow the community around their
dance, and improve the quality of their experience in hard-to-describe
ways that can be talked about only after the experience of having made
certain kinds of commitments and expenditures.
A few of the situations and examples I have been acquainted with.
Primarily, but not exclusively with urban dances, in Massachusetts.
Some producing committees or organizations have the necessity, or
desire to have control over and buy and maintain:
- sound equipment
- pianos of suitable quality and longevity, in good tune
Or the producing committee may
- need to maintain their hall, perhaps through generous donations to
the humble and struggling owner, or perhaps, as renters, have
agreements to pay for refinishing the floor regularly, and otherwise
maintain the building or hall
- perhaps there is a plan to buy a building
- or perhaps have fallen into possession of a building, and are
discovering the profound demands on any budget a structure has, to be
legal, compliant with modern building codes, safe, accessible, and
comfortable
- or perhaps the committee's dance may move, and may suffer the
indignities of losing part of their audience because of new location,
and wish to know they can survive a year or two of different income
and population.
Perhaps the producing committee or organization has farsightedly
established a development fund for ongoing efforts that are a net
loss...and
- aid young musicians to have the experience of playing on stage,
through the creation of a regular rehearsal / jam with a dedicated
instructor, and perhaps even a dedicated dance for their
experience-building activity
- or there's a separate effort to show young people and families that
there's an activity that they may find valuable, for the rest of their
lives...
- or perhaps has a development effort for those young-to-calling, and
creates an opportunity and venue for this experience too...
- or the committee wishes to (via a scholarship fund) to send budding
musicians, callers, organizers or dancers off to a Country Dance and
Song Society (or the like) summer camp session, in hope of boosting
their interest and enthusiasm and perspective...
Perhaps the producing committee is launching a new dance series, or
event, or festival, and knows that hand-to-mouth is no longer going to
be an acceptable way to operate to build the community to sustain and
maintain that additional activity.
Perhaps the committee realizes by setting a low door fee, they realize
they're preventing other local dances with a smaller population from
raising their door charge, so that the other committees can pay their
musicians fairly, and meet their expenses.
And perhaps the committee has noticed that some of their favorite
musicians "can't afford" to play at their event any more, now that
their income is derived mostly from their musician efforts, and their
dance's gig-money is insufficient to persuade them to come home when
traveling around the U.S. to find the income they actually need to
sustain their living.
Mark Jones
President
Country Dance Society, Boston Centre
Boston Massachusetts