I am the author of the JSTOR article entitled "Square Dance Calling: The African-American Connection":
https://www.jstor.org/stable/41446577?mag=the-slave-roots-of-square-dancing&seq=1#page_scan_tab_contentsBack in 2003, as I was beginning to discover the African-American
influence on the Appalachian dance traditions, I gave a presentation on
the origins of dance calling at an Appalachian Studies Association
conference, and following that presentation, this article was
published in the Journal of Appalachian Studies. I continued my research, and in 2015, I published a book,
Hoedowns, Reels, and Frolics: Roots and Branches of Southern Appalachian Dance (University of Illinois Press). In my book, I present (what I believe is overwhelming) evidence that suggests that African-American musicians were the first dance callers. The first documented one was in 1819 (in New Orleans), but as early as the 1760s, a Scottish school-master, who emigrated from Edinburgh to the Shenandoah
Valley of Virginia, referred to “balls,” where “chanting to the sound of the violin" was a common practice. Please check out my book; I believe that you will find lots of interesting tidbits about square dance history in it.
I agree with Richard that "calling of the dance" in Thomas Wilson's England of 1816 meant for the lead lady to choose the dance and demonstrate the figures at a ball. Dancing masters prompted students with verbal commands at dancing school, but not at public balls. Slaves in the American South were dancing country dances by the time of the American Revolution, and clearly, they had not been sent to dancing school. Dance calling provided an alternative.