Hi Emily,
I have never seen anyone being uncomfortable about giving their e-mail address. A few of the older dancers just don’t have one at all!
The biggest problem is getting them to write it legibly, so the door person always checks legibility before filing it in the cash box.
We run two weekly dances, plus one or two monthly dances. On average we probably get a couple of new people most weeks. Sadly many of them only come once. I always check with all new dancers at the end of their first session; they always say that they have had great fun and that they will be back. Very few become regulars. I don’t think that there is anything that we can do about that. This type of dancing is just not for some people. They try it. They move on.
Happy dancing,
John
John Sweeney, Dancer, England john@modernjive.com 01233 625 362 & 07802 940 574
http://www.modernjive.com for Modern Jive Events & DVDs
http://www.contrafusion.co.uk for Dancing in Kent
From: Organizers <organizers-bounces+john=modernjive.com@lists.sharedweight.net> On Behalf Of Emily Addison via Organizers
Sent: 28 June 2018 17:50
To: organizers shared weight <organizers@lists.sharedweight.net>
Subject: [Organizers] Welcome email to new dancers --- following up finally :)
Hi All and especially Alex, Jonathan, Dela, Carol and John,
Thanks for the comments and apologies for not writing back sooner regarding your comments on my initial post. Too many balls in the air here right now!
I've followed up various parts below.
Carol - I've included the 'old' and 'new' emails below. They're actually pretty close in content. I think the big difference is that the 'new' email comes from my personal email account (a real human!) and looks like a personal email rather than a 'form' welcome from mailchimp.
Alex and John - awesome re your collecting new people's email addresses right at the front door when they arrive. Can I ask...
1. How many new folks do you have coming to your dances each time?
2. What's the percentage of folks who seem uncomfortable (or don't) provide their email addresses.
3. Alex - is it a requirement of getting the second dance free card that they provide their email address? How is that framed? (I'm not 100% positive but I think there are rules in Canada that prevent us for requiring addresses in lieu of a discount of sorts)
Jonathan - way high tech re having a tablet right at the dance! Wow!
Interesting stats over our last 10yrs of tracking 2nd dance free card returns... on any given year, we get about 22%-40% of cards handed out back. Seems pretty good but if all those folks became regulars we'd be overrun with dancers so we have more work to do on the 'after your second time' part. :)
Delia - sounds like a really neat strategy. Unfortunately in Canada, our anti-spam legislation doesn't allow us to approach folks as an organization. But maybe we should be harnessing our regular dancers by creating an email invite that they can send out!
Thanks for all this brainstorming. I really appreciate it as we tweak things further here in Ottawa!
:) Emily
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