What is "boosting"?

On Thu, May 4, 2017 at 1:16 PM, Emily Addison via Organizers <organizers@lists.sharedweight.net> wrote:
Hi Fellow Organizers,

I was wondering if any of you have had boosted facebook events for your dances???

My local community association has done it twice this spring and we've seen significant pick up in our events.  Given, we've got a very defined geographical area for our neighbourhood!

Ottawa Contra is now thinking about trying boosting for a few dances but we're curious --- any success elsewhere???

:) Emily in Ottawa

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