For a different dance style I used business cards, but not to leave lying around – too random and too likely to be thrown away.

We gave them to the existing dancers to give to friends or colleagues; they allowed free entry on the first visit.  It was very effective.

            Happy dancing,

                   John                      

John Sweeney, Dancer, England   john@modernjive.com 01233 625 362 & 07802 940 574

http://www.contrafusion.co.uk for Dancing in Kent

From: Lex Spoon via Organizers <organizers@lists.sharedweight.net>
Sent: 09 January 2025 15:25
To: organizers@lists.sharedweight.net
Subject: [Organizers] Re: Dance weekend brochures - to mail or not mail

Since it's tailored to reach the right people, in this case by looking at previous participants, it seems reasonable to me to try.

I love the ideas about a QR code and about making it a postcard.

To throw out another idea, have you looked into business card ads? I've noticed that some bars I dance at will have a table with 2-3 little cards tossed on there that advertise other dances. I like it, and I think others do, too. If you like one kind of dance, there's a good chance you'll like another, so it doesn't feel like litter or like attention grabbing. It feels like dancers sharing clues with each other.  -Lex