Our dance (Queen City Contras, in Burlington, Vermont) is definitely reduced in
attendance. Some details:
Our dance is once per month, on the first Friday, year-round.A graph of average attendance
in the last 15 years shows a peak of 100 exactly in the middle (2008 - 20010), with
numbers around 57 on the edges (2003, 2016). The rise and fall have been gradual and
symmetrical.
I'm sure we could have better attendance if we had a perfect/fabulous hall and
location, which we've never found. (As soon as I win the lottery I will...)
14-1/2 years ago we switched from Saturday evenings to Friday evenings, due to venue
problems. Saturdays had higher attendance, but lost more money because the hall was a lot
more expensive.We have more competition than we used to. About 5 years ago the number of
contra dances in Burlington went from 1 per month to 2 per month. Also, many dancers who
dance in Burlington also dance in Montpelier, where the number of dances went from 2
(sometimes 3) per month to 4 (sometimes 5) per month, about 1 year ago.
We have always supported attendance of children, by admitting anyone under 13 for free. I
think this definitely helps. However, we have not had an "outreach" or
in-school children's program since the founder of our dance was doing so back in the
1970's and 1980's.
The quality of our performers (and cost of performers) was intentionally raised during the
"upswing" years, and we were also able to put some money in the bank at the same
time that we started spending money on liability insurance and forming a nonprofit
corporation (to help protect the board of directors, in the unlikely event of a law
suite).We have continued to keep the quality of performers high, but we have now drained
our bank account, moved to a less expensive venue, and just started reducing the average
quality/cost of performers, in order to stay afloat.I don't know all the answers, but
I am convinced that the key will be in the younger generations. (I'm 67, so I'll
be dancing for only another 20 years or so!)
-Brian Appleberry