Hi all,
Both Montreal and Ottawa have seen lower attendance this fall and we
got word that it's similar in Brooklyn. Are any other local dances seeing
this too? Any idea what might be causing this? Since it happens to both
Canadian and American cities I doubt it's the political climate.
Thanks,
Marie
ContraMontreal
Catapult showcases up and coming, festival-ready bands and callers from
around the country. It is built to provide them a stage. And to provide
organizers like you a dance floor to check out the future wave of contra
dance talent. In one place. At one time.
Come to Atlanta to see 6 bands and 6 callers thrill you on the contra dance
floor and wow you with their other talents across 24 hours of workshops.
You may have never heard them, but you will. Join us over Memorial Day
Weekend (May 26-29) to try them on for size and take one (or more) home for
your local festivals and tours.
Registration and all the details at www.catapultshowcase.com.
ciao,
rah
--
Rob Harper
thatrobharper(a)gmail.com
(404) 307-3444
Hi fellow shared weight members,
Sharing a bit of information on two new initiatives we're trying at Ottawa
Contra to retain newcomers/convert them to regulars. (This is a big focus
for us right now.)
*Newcomer handout:*
A few months ago on the listserve, I mentioned that Ottawa Contra was
working on a newcomer flyer... I finally have a PDF copy to share! This
has been in the works for over a year so it's great to have it done and out
in our community.
Just as a bit of background, our goal wasn't to replace all the community
support from the reular dancers, messaging from the caller and organizer
(announcements etc)... instead our goal was to have a handout that would
provide that bit more of encouragement and information that might bring
back the brand new folks and get them to stick with it. We aren't trying to
teach newcomers what contra dancing is (moves etc) but about how to become
part of the community, that it's worthwhile to stick with it, etc. We hand
the newcomer handout at the door along with the second dance free card.
In particular, I wanted to thank Luke Donforth.... our committee referred
to docs from lots of other communities and we got input from a fair number
of callers. However, Luke did an amazing job at editing the messaging in
the handout... better than our whole committee all combined!
The handout's only been out for two dances so hard to tell what people
think quite yet but we're happy.
*Newcomer stickers:*
This are going over VERY well. We have smiley stickers about an inch wide -
different colours for folks to choose from. They can add this to their
sticky name tag (have a little note to this effect on the name tag table).
We have also started doing a short announcement at the very start of the
dance welcoming everyone with special messaging especially for the
newcomers. As part of that, we tell newcomers about the smiley stickers
and that if they want to self-identify, experienced folks will particularly
look for them. Our experienced folks already look for beginners but this
way, the newcomers are VERY easy to spot and the stickers remind
experienced folks in a fun way. And some beginners seem to feel more
confident self-identifying while others don't need to use the stickers if
they don't want. It's been a real win for beginners and experienced folks,
adding to the welcoming environment.
Always keen to hear more ideas about welcoming and including newcomers!!!
:) Emily
Following a pointer from the minutes of the second *Puttin'* *on the
Dance* conference,
we have registered with TechSoup and are about to take advantage of their
discount pricing for Quickbooks. We will be configuring it to support
financial reporting for two weekly dance series and two special events with
more complex expenses than the weekly series. In addition, we'll want to
ensure it will easily report categories for IRS Form 990 filings which will
also go to CDSS as needed to continue under their group not-for-profit
status.
Can anyone provide advice, tips, and/or pointers to good information that
will help us set up Quickbooks right the first time? (or at least closer to
"right" than we might have done naively. :-) )
Thanks!
Rich Dempsey
Country Dancers of Rochester
Sorry that I've been slow on replying since my initial post. Consumed with
family commitments.
I've been catching up on what people have said and sounds like not much
success.
As per the question as to what boosting is - it's paying facebook money to
feature your event/post.
Here is some info: https://www.facebook.com/business/help/547448218658012
We haven't tried it for our local contra dance.
It was my local community association that has done it twice for our events
this spring. One was a spring cleanup where we usually get 40 people and
we got 70... our biggest attendance ever. We don't think anything was
different from what we've done other years (or weather) but maybe our
memory is off. The thing with our community association is that the ad
specifically targeted people within 1km to capture our neighbourhood
only.... paid $10 for that one.
This would be harder with a contra dance as you'd want to target your
audience in a different way. (Supposedly there are various choices for
targeting audiences but I haven't done it).
Here is a comparison of five of our posts
Post /// # of Post Clicks /// # of REactions, comments & Shares
1 / 42 / 11
2 / 7 / 0
3 / 132 / 78 THIS WAS THE BOOSTED ONE
4 / 6 / 0
5 / 14 /5
As you can see, the boosted one seemingly got a lot more attention.
I have heard that the numbers can be off because of fake facebook accounts
but given my limited knowledge, it's been really effective for my community
association.
Maybe we'll give it a try at Ottawa Contra and can report back.
Anyway, good to know others haven't yet found it effective.
And yes... .... so many other ways to reach out to new folks. Just
checking out options!
Emily in Ottawa
> Message: 1
> Date: Fri, 5 May 2017 15:13:55 -0400
> From: Don Veino via Organizers <organizers(a)lists.sharedweight.net>
> To: "organizers(a)lists.sharedweight.net"
> <organizers(a)lists.sharedweight.net>
> Subject: Re: [Organizers] Facebook boosts
> Message-ID:
> <CAAJTti+x8xLC9mXgxKQcnqVcMwtTNy-z_urj-
> b8JEqm-9NKQUg(a)mail.gmail.com>
> Content-Type: text/plain; charset="utf-8"
>
> I've tried FB boosting/Ads a few times for events locally. In summary, we
> saw no return on the effort. And I do mean effort, as it is a relative
> chore to set up the "boost" campaign (target audience, customized graphics
> and copy, etc.) - at least the first time around.
>
> In my opinion, they have a pretty good scheme going - for FB. Their initial
> estimated exposure never materialized with the actual campaign yet the
> funds disappeared just the same. Their reports demonstrating "success"
> (views/placements) I found to be very vague. Over a span of three
> "campaigns", the only related post "likes" we got were from people well
> outside our targeted audience and geography (e.g.: people in India don't
> fit within 50 miles of Concord, MA). Follow up with new faces at the events
> found no one sourced from the FB ads.
>
> We got better results from the local free toss-away "Action Unlimited"
> weekly rag, via their free community events articles. I've found Craigslist
> event listings have also worked - again for free.
>
> -Don
>
Hi ~
I am the organizer for Seacoast Contra in Newfields New Hampshire. We are
a small-town group with a big heart :)
I've boosted our dance with Facebook approximately 3 times. The budget I
set was very low, as we're on a very tight budget ($15) We've polled new
people how they found us...and we received no response from a Facebook ad.
Most found us multiple ways, including signs we place near our dance a week
before and a sandwich board outside the dance, referral from friends,
posting on our FB page, email list and Meetup posts to multiple groups.
Multi-faceted means of advertising our group has made it a viable dance.
We just celebrated our one year Contraversary. Our group has grown
steadily.
I do think there is value in boosting our group....it gets us noticed, and
planting that seed is essential. I think that a bigger budget for a larger
group would be a great way to get noticed and bring in new dancers It just
can't be the only way.
Patti
~~~~~
Patti Maxwell
Seacoast Contra at Newfields, NH
Our website: www.seacoastcontra.com
Facebook page: https://www.facebook.com/SeacoastContra/
I paid to boost a family dance at a free folk festival that I was calling. The only hits were from possible pedophiles..... really creepy appearing guys with only young cute girls as friends.
So it does not help to boost kid activities.
Claire Takemori
SF Bay Area CA.
Sent from my iPhone
On May 5, 2017, at 8:17 AM, via Organizers <organizers(a)lists.sharedweight.net> wrote:
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Today's Topics:
1. Re: Facebook boosts (Alexandra Deis-Lauby via Organizers)
2. Re: Facebook boosts (Laur via Organizers)
3. Facebook boosts (Patti Maxwell via Organizers)
----------------------------------------------------------------------
Message: 1
Date: Thu, 4 May 2017 16:13:42 -0400
From: Alexandra Deis-Lauby via Organizers
<organizers(a)lists.sharedweight.net>
To: carol.geisler(a)nyu.edu
Cc: Emily Addison <emilyladdison(a)gmail.com>, Shared Weight Organizers
<organizers(a)sharedweight.net>
Subject: Re: [Organizers] Facebook boosts
Message-ID: <690C807D-5F60-4050-94EF-84838FD1936C(a)gmail.com>
Content-Type: text/plain; charset="us-ascii"
Boosting is when you pay Facebook to promote your event.
Emily, can you clarify. Ottawa did try it and it worked? or a different local dance of yours tried it and it worked? Or none of the above?
Sent from my iPhone
> On May 4, 2017, at 1:30 PM, Carol Geisler via Organizers <organizers(a)lists.sharedweight.net> wrote:
>
> What is "boosting"?
>
>> On Thu, May 4, 2017 at 1:16 PM, Emily Addison via Organizers <organizers(a)lists.sharedweight.net> wrote:
>> Hi Fellow Organizers,
>>
>> I was wondering if any of you have had boosted facebook events for your dances???
>>
>> My local community association has done it twice this spring and we've seen significant pick up in our events. Given, we've got a very defined geographical area for our neighbourhood!
>>
>> Ottawa Contra is now thinking about trying boosting for a few dances but we're curious --- any success elsewhere???
>>
>> :) Emily in Ottawa
>>
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Hi Fellow Organizers,
I was wondering if any of you have had boosted facebook events for your
dances???
My local community association has done it twice this spring and we've seen
significant pick up in our events. Given, we've got a very defined
geographical area for our neighbourhood!
Ottawa Contra is now thinking about trying boosting for a few dances but
we're curious --- any success elsewhere???
:) Emily in Ottawa